May 24, 2016
BEHR Paints and public relations agency Olson Engage hosted an exclusive event for media and influencers to showcase the brand’s “Color Currents” and key products for 2017.
The Happy Hour celebration featured BEHR color expert Erika Woelfel revealing three different curated room themes, and the inspirations behind them, along with unveiling 20 unique color hues forecasted to influence home design throughout 2017. Woelfel conducted multiple media interviews throughout the course of the event, including a live chat with Country Living Magazine on Facebook. The brand also captured content for use in social media.
“There are so many places that inspirations come from,” said Woelfel during one of her interviews. “We’re always looking at what is happening with fashion, furniture, textiles. We’re also looking at travel, and where people are going to get their inspiration. We’re looking at the world of food…there’s lots of great places that we go.”
Synergy was tasked with bringing Erika’s vision to life by leading all elements of the event, including securing a location, managing the development and fabrication of the three sample room themes, and on-site logistics.