Home / Blog / 2014 / 11 / What You Can Learn from M&M’s® Pretzel Launch

What You Can Learn from M&M’s® Pretzel Launch

  1. Location matters
  2. Surprise and delight
  3. Music connects
  4. Fans with stories to share
  5. Trial, trial, trial

“When you put something as exciting as a pretzel inside M&M’S® Candies, you need to throw an unforgettable party,” said Debra A. Sandler, chief consumer officer, Mars Chocolate North America.  Mars was looking to introduce their new M&M’S® Pretzel Chocolate Candies and emphasize “there was something new inside,” what better way to do it than to create a 35’ M&M in the middle of Herald Square.

The public was surprised when the giant M&M opened, revealing a live streaming concert featuring American Idols top ten finalists, including winner, Lee DeWyze, who performed some of their favorite songs.  “We think the chance to see all ten finalists from this season of American Idol perform their first live concert from inside an M&M’S® stage – for free – fits the bill.  Of course, we’re sure that M&M’S® Pretzel will never be voted out of any party, especially considering that 50,000 samples were distributed in a matter of minutes.” 


pretzelmmidolstage.jpg  mmpretzelBA.jpg

comments powered by Disqus

Category List

Tag List

Tag Cloud