Welcome to Beyond the Impression, a blog featuring insights, trends, and words of wisdom from our team. Join the conversation today as we explore ways to capture the hearts and minds of your customers and accelerate your brand’s success.

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Whose Brand is it Anyway? Why Every Brand Should Craft Their Own Signature Brand Experience™

While you have invested time, effort and resources into defining your brand’s identity, it is easy to fast-forward through a critical and often overlooked step for really connecting with customers. Are you designing the kind of experience you want people …
While you have invested time, effort and resources into defining your brand’s identity, it is easy to fast-forward through a critical and often overlooked step for really connecti… http://synergyexperiential.com/blog/2014/08/whose-brand-it-anyway-why-every-brand-should-craft-their-own-signature-brand-experience/

Synergy Grows Up

What’s in a name change? We founded and christened our company as “Synergy Events” in 1992 to reflect a core focus as a sports and events promotions agency. Our goal: bring a brand’s experience to its customers, right where they live. As we turn 22, we …
What’s in a name change?  We founded and christened our company as “Synergy Events” in 1992 to reflect a core focus as a sports and events promotions agency.  Our goal: bring a br… http://synergyexperiential.com/blog/2014/07/synergy-grows/

12 Most Outrageous PR Stunts in History of Marketing (and Lessons Learned)

According to the Online Etymology Dictionary: stunt (n.) “feat to attract attention,” 1878, Amer.Eng. college sports slang, of uncertain origin. Speculated to be a variant of colloq. stump “dare, challenge” (1871) A PR stunt is a daring or challengin…
According to the Online Etymology Dictionary: stunt (n.) “feat to attract attention,” 1878, Amer.Eng. college sports slang, of uncertain origin. Speculated to be a variant of collo… http://synergyexperiential.com/blog/2011/10/12-most-outrageous-pr-stunts-history-marketing-and-lessons-learned/

Penn Station Events - Synergy Reviews Best NYC Event Sites

Today (July 14) marks the two-year anniversary of one of most unique and exciting events in our 19+ years in the event marketing business: Synergy built a lounge on top of the Madison Square Garden Marquee that David Arquette lived in for two days. The Sn…
Today (July 14) marks the two-year anniversary of one of most unique and exciting events in our 19+ years in the event marketing business: Synergy built a lounge on top of the Madi… http://synergyexperiential.com/blog/2011/07/penn-station-events-synergy-reviews-best-nyc-event-sites/

Union Square Events - Synergy Reviews Best NYC Event Sites

Synergy Events has executed thousands of experiential events in New York City for global brands and leading public relations agencies. We are taking a look at Times Square, Grand Central Terminal, Union Square Park, Herald Square, South Street Seaport, Br…
Synergy Events has executed thousands of experiential events in New York City for global brands and leading public relations agencies. We are taking a look at Times Square, Grand C… http://synergyexperiential.com/blog/2011/07/union-square-events-synergy-reviews-best-nyc-events/

Branded Experience & Storytelling for Impact

As brand manager or marketer, you seek impact on performance goals -- gains in market share, revenue and loyal customers. There’s no shortage on concepts to achieve this; you’re told you need to connect, engage, personalize and even humanize. Go social. C…
As brand manager or marketer, you seek impact on performance goals -- gains in market share, revenue and loyal customers. There’s no shortage on concepts to achieve this; you’re t… http://synergyexperiential.com/blog/2011/04/branded-experience-storytelling-impact/

What is a Synergy Brand Experience?

We are passionate at Synergy about creating powerful signature brand moments. Over the years we've been privileged to play a part in some epic moments which accelerated brand success.
We are passionate at Synergy about creating powerful signature brand moments.  Over the years we've been privileged to play a part in some epic moments which accelerated brand … http://synergyexperiential.com/blog/2011/04/what-synergy-brand-experience/

Ten Tips for More Eco-Friendly, "Green" Experiential Events

Synergy appreciated all of the great feedback from our Valentine's Day post about why we "love" experiential marketing. Keeping with the holiday theme and in honor of St. Patrick's Day, below are ten tips for more Eco-Friendly, "Green" events. Yes, ma…
Synergy appreciated all of the great feedback from our Valentine's Day post about why we "love" experiential marketing. Keeping with the holiday theme and in honor of St. P… http://synergyexperiential.com/blog/2011/03/ten-tips-more-eco-friendly-green-experiential-events/

Synergy Events' Top 14 Reasons We Love Event & Experiential Marketing

In honor of Valentine's Day, I took a quick poll of the office to find the top 14 reasons why Synergy Events' employees love event marketing. (get it, LOVE on Valentine's Day... 14 top reasons, not 10).
In honor of Valentine's Day, I took a quick poll of the office to find the top 14 reasons why Synergy Events' employees love event marketing. (get it, LOVE on Valentine's Day.… http://synergyexperiential.com/blog/2011/02/synergy-events-top-14-reasons-we-love-event-experiential-marketing/

Listening to Fans of Your Brand

I attended an an online marketing summit and had the opportunity to hear Eric Anderson of White Horse Marketing present. One of his topics was Brand Building and how the 2.0 world has changed the way brands do business:
I attended an an online marketing summit and had the opportunity to hear Eric Anderson of White Horse Marketing present. One of his topics was Brand Building and how the 2.0 worl… http://synergyexperiential.com/blog/2009/07/listening-fans-your-brand/

Making Sense of Multisensory Marketing

One of the more powerful aspects of experiential marketing is the ability to engage a consumer in a live branded experience. Creating an experience allows you to stimulate all of the senses of your target consumer. The more senses you engage in a meaningf…
One of the more powerful aspects of experiential marketing is the ability to engage a consumer in a live branded experience. Creating an experience allows you to stimulate … http://synergyexperiential.com/blog/2008/08/making-sense-multisensory-marketing/