Welcome to Beyond the Impression, a blog featuring insights, trends, and words of wisdom from our team. Join the conversation today as we explore ways to capture the hearts and minds of your customers and accelerate your brand’s success.

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Three Must-Have Ingredients for Your Signature Brand Experience™

Behind every great brand is a Signature Brand Experience™ that is carefully crafted to connect people in ways that matter. It’s critical to deliver memorable and meaningful experiences that meet people on their level, right where they are: on the street, …
Behind every great brand is a Signature Brand Experience™ that is carefully crafted to connect people in ways that matter. It’s critical to deliver memorable and meaningful experi… http://synergyexperiential.com/blog/2014/09/three-must-have-ingredients-your-signature-brand-experience/

12 Most Outrageous PR Stunts in History of Marketing (and Lessons Learned)

According to the Online Etymology Dictionary: stunt (n.) “feat to attract attention,” 1878, Amer.Eng. college sports slang, of uncertain origin. Speculated to be a variant of colloq. stump “dare, challenge” (1871) A PR stunt is a daring or challengin…
According to the Online Etymology Dictionary: stunt (n.) “feat to attract attention,” 1878, Amer.Eng. college sports slang, of uncertain origin. Speculated to be a variant of collo… http://synergyexperiential.com/blog/2011/10/12-most-outrageous-pr-stunts-history-marketing-and-lessons-learned/

Penn Station Events - Synergy Reviews Best NYC Event Sites

Today (July 14) marks the two-year anniversary of one of most unique and exciting events in our 19+ years in the event marketing business: Synergy built a lounge on top of the Madison Square Garden Marquee that David Arquette lived in for two days. The Sn…
Today (July 14) marks the two-year anniversary of one of most unique and exciting events in our 19+ years in the event marketing business: Synergy built a lounge on top of the Madi… http://synergyexperiential.com/blog/2011/07/penn-station-events-synergy-reviews-best-nyc-event-sites/

Grand Central Terminal Events - Synergy Reviews Best NYC Event Sites

As a go-to executional partner for leading brands and PR agencies for experiential events, Synergy Events is reviewing the best event sites in New York City as part of a series of nine videos and blog posts. We'll be taking a look at Times Square, Grand …
As a go-to executional partner for leading brands and PR agencies for experiential events, Synergy Events is reviewing the best event sites in New York City as part of a series of… http://synergyexperiential.com/blog/2011/06/grand-central-terminal-events/

What is a Synergy Brand Experience?

We are passionate at Synergy about creating powerful signature brand moments. Over the years we've been privileged to play a part in some epic moments which accelerated brand success.
We are passionate at Synergy about creating powerful signature brand moments.  Over the years we've been privileged to play a part in some epic moments which accelerated brand … http://synergyexperiential.com/blog/2011/04/what-synergy-brand-experience/

Synergy Events' Top 14 Reasons We Love Event & Experiential Marketing

In honor of Valentine's Day, I took a quick poll of the office to find the top 14 reasons why Synergy Events' employees love event marketing. (get it, LOVE on Valentine's Day... 14 top reasons, not 10).
In honor of Valentine's Day, I took a quick poll of the office to find the top 14 reasons why Synergy Events' employees love event marketing. (get it, LOVE on Valentine's Day.… http://synergyexperiential.com/blog/2011/02/synergy-events-top-14-reasons-we-love-event-experiential-marketing/

Experiential Marketing Tip #2

Today is the second entry of our Seven Principles of Success for Experiential Marketing. For the past two years, a team from Synergy Events has attended the PRSA International Conference to connect with public relations professionals about how our experie…
Today is the second entry of our Seven Principles of Success for Experiential Marketing. For the past two years, a team from Synergy Events has attended the PRSA International Conf… http://synergyexperiential.com/blog/2010/01/experiential-marketing-tip-2/