Welcome to Beyond the Impression, a blog featuring insights, trends, and words of wisdom from our team. Join the conversation today as we explore ways to capture the hearts and minds of your customers and accelerate your brand’s success.

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What You Can Learn from M&M’s® Pretzel Launch

Mars was looking to introduce their new M&M’S® Pretzel Chocolate Candies and emphasize “there was something new inside,” what better way to do it than to create a 35’ M&M in the middle of Herald Square.
Location matters Surprise and delight Music connects Fans with stories to share Trial, trial, trial “When you put something as exciting as a pretzel inside M&M’S® Ca… http://synergyexperiential.com/blog/2014/11/what-you-can-learn-mms-pretzel-launch/

Designing Experiences with Mobility: Meeting People Where They Live, Work and Play

Synergy was founded in response to an industry challenge: how to get more people to play tennis. The industry wanted to increase participation, but the likelihood of getting people inside the gates of the country club to give it a try was very low. The so…
Synergy was founded in response to an industry challenge: how to get more people to play tennis. The industry wanted to increase participation, but the likelihood of getting peopl… http://synergyexperiential.com/blog/2014/10/designing-experiences-mobility-meeting-people-where-they-live-work-and-play/

Three Must-Have Ingredients for Your Signature Brand Experience™

Behind every great brand is a Signature Brand Experience™ that is carefully crafted to connect people in ways that matter. It’s critical to deliver memorable and meaningful experiences that meet people on their level, right where they are: on the street, …
Behind every great brand is a Signature Brand Experience™ that is carefully crafted to connect people in ways that matter. It’s critical to deliver memorable and meaningful experi… http://synergyexperiential.com/blog/2014/09/three-must-have-ingredients-your-signature-brand-experience/