Welcome to Beyond the Impression, a blog featuring insights, trends, and words of wisdom from our team. Join the conversation today as we explore ways to capture the hearts and minds of your customers and accelerate your brand’s success.

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Whose Brand is it Anyway? Why Every Brand Should Craft Their Own Signature Brand Experience™

While you have invested time, effort and resources into defining your brand’s identity, it is easy to fast-forward through a critical and often overlooked step for really connecting with customers. Are you designing the kind of experience you want people …
While you have invested time, effort and resources into defining your brand’s identity, it is easy to fast-forward through a critical and often overlooked step for really connecti… http://synergyexperiential.com/blog/2014/08/whose-brand-it-anyway-why-every-brand-should-craft-their-own-signature-brand-experience/

Synergy Grows Up

What’s in a name change? We founded and christened our company as “Synergy Events” in 1992 to reflect a core focus as a sports and events promotions agency. Our goal: bring a brand’s experience to its customers, right where they live. As we turn 22, we …
What’s in a name change?  We founded and christened our company as “Synergy Events” in 1992 to reflect a core focus as a sports and events promotions agency.  Our goal: bring a br… http://synergyexperiential.com/blog/2014/07/synergy-grows/

Twelve Tips for B-to-B Marketing and Sales

Are you frustrated by a lack of progress in your b-to-b development efforts? You are likely not alone. At Synergy Events, we plan and execute signature brand experiences for PR agencies, global brands and sports leagues, which is just a fancy way of sayin…
Are you frustrated by a lack of progress in your b-to-b development efforts? You are likely not alone. At Synergy Events, we plan and execute signature brand experiences for PR a… http://synergyexperiential.com/blog/2012/03/twelve-tips-b-b-marketing-and-sales/

12 Most Outrageous PR Stunts in History of Marketing (and Lessons Learned)

According to the Online Etymology Dictionary: stunt (n.) “feat to attract attention,” 1878, Amer.Eng. college sports slang, of uncertain origin. Speculated to be a variant of colloq. stump “dare, challenge” (1871) A PR stunt is a daring or challengin…
According to the Online Etymology Dictionary: stunt (n.) “feat to attract attention,” 1878, Amer.Eng. college sports slang, of uncertain origin. Speculated to be a variant of collo… http://synergyexperiential.com/blog/2011/10/12-most-outrageous-pr-stunts-history-marketing-and-lessons-learned/

Madison Square Park Events - Synergy Reviews Best NYC Event Sites

Synergy Events has executed thousands of experiential events in New York City for global brands and leading public relations agencies. We are taking a look at Times Square, Grand Central Terminal, Union Square Park, Herald Square, South Street Seaport, Br…
Synergy Events has executed thousands of experiential events in New York City for global brands and leading public relations agencies. We are taking a look at Times Square, Grand C… http://synergyexperiential.com/blog/2011/07/madison-square-park-events-synergy-reviews-best-nyc-event-sites/

Grand Central Terminal Events - Synergy Reviews Best NYC Event Sites

As a go-to executional partner for leading brands and PR agencies for experiential events, Synergy Events is reviewing the best event sites in New York City as part of a series of nine videos and blog posts. We'll be taking a look at Times Square, Grand …
As a go-to executional partner for leading brands and PR agencies for experiential events, Synergy Events is reviewing the best event sites in New York City as part of a series of… http://synergyexperiential.com/blog/2011/06/grand-central-terminal-events/

Times Square Events - Synergy Reviews Best NYC Event Sites

As a go-to executional partner for leading brands and PR agencies for experiential events, Synergy Events is reviewing the best event sites in New York City as part of a series of nine videos and blog posts. We'll be taking a look at Times Square, Grand …
As a go-to executional partner for leading brands and PR agencies for experiential events, Synergy Events is reviewing the best event sites in New York City as part of a series of… http://synergyexperiential.com/blog/2011/06/times-square-events/

How Technology Can Enhance Your Next Event Marketing Program

Thanks to the evolution of modern technology, event marketers no longer have to wait for consumers peruse their event sites to engage them. Widely available tech tools like GPS, RFID (Radio Frequency Identification), and QR Codes now enable us to track co…
Article by Craig Rice, VP Creative, Synergy Events   Tech Talk for Events Thanks to the evolution of modern technology, event marketers no longer have to wait for consu… http://synergyexperiential.com/blog/2011/05/how-technology-can-enhance-your-next-event-marketing-program/

Intrepid Sea, Air & Space Museum Awarded the Space Shuttle Enterprise

NASA announced this week that New York City will be one of four cities awarded a space shuttle.
NASA announced this week that New York City will be one of four cities awarded a space shuttle. The Enterprise, the first shuttle to be built, will be coming to the Intrepid Se… http://synergyexperiential.com/blog/2011/04/intrepid-sea-air-space-museum-awarded-space-shuttle-enterprise/

What is a Synergy Brand Experience?

We are passionate at Synergy about creating powerful signature brand moments. Over the years we've been privileged to play a part in some epic moments which accelerated brand success.
We are passionate at Synergy about creating powerful signature brand moments.  Over the years we've been privileged to play a part in some epic moments which accelerated brand … http://synergyexperiential.com/blog/2011/04/what-synergy-brand-experience/

Ten Tips for More Eco-Friendly, "Green" Experiential Events

Synergy appreciated all of the great feedback from our Valentine's Day post about why we "love" experiential marketing. Keeping with the holiday theme and in honor of St. Patrick's Day, below are ten tips for more Eco-Friendly, "Green" events. Yes, ma…
Synergy appreciated all of the great feedback from our Valentine's Day post about why we "love" experiential marketing. Keeping with the holiday theme and in honor of St. P… http://synergyexperiential.com/blog/2011/03/ten-tips-more-eco-friendly-green-experiential-events/

Synergy Events' Top 14 Reasons We Love Event & Experiential Marketing

In honor of Valentine's Day, I took a quick poll of the office to find the top 14 reasons why Synergy Events' employees love event marketing. (get it, LOVE on Valentine's Day... 14 top reasons, not 10).
In honor of Valentine's Day, I took a quick poll of the office to find the top 14 reasons why Synergy Events' employees love event marketing. (get it, LOVE on Valentine's Day.… http://synergyexperiential.com/blog/2011/02/synergy-events-top-14-reasons-we-love-event-experiential-marketing/

A New Form of Experiential Marketing: A New Jersey Super Bowl!

Yesterday, the NFL announced that New York-New Jersey (New Jersey, actually) will host the 2014 Super Bowl. The landmark deal created quite a buzz in the Synergy Events' hallways yesterday, since our office is less than 50 miles from the new Giants/Jets s…
Yesterday, the NFL announced that New York-New Jersey (New Jersey, actually) will host the 2014 Super Bowl. The landmark deal created quite a buzz in the Synergy Events' hallways … http://synergyexperiential.com/blog/2010/05/new-form-experiential-marketing-new-jersey-super-bowl/

Flash Mobs and Experiential Marketing

Recently, I wrote about how mobile marketing-at least as far as the event and experiential marketing industry is concerned- has suffered from an identity crisis since the mobile phone industry has inadvertently hijacked the term "mobile marketing."
Recently, I wrote about how mobile marketing-at least as far as the event and experiential marketing industry is concerned- has suffered from an identity crisis since the mobile… http://synergyexperiential.com/blog/2010/03/flash-mobs-and-experiential-marketing/

Experiential Marketing Tip #4

Today is the fourth entry of our "Seven Principles of Success for Experiential Marketing," so we're almost there! Here are our Seven Principles, including's today's post: 1. Integrate your events 2. Knowing Your Audience 3. Make it Stick! 4. Leverage Te…
Today is the fourth entry of our "Seven Principles of Success for Experiential Marketing," so we're almost there!  Here are our Seven Principles, including's today's post: 1. Integ… http://synergyexperiential.com/blog/2010/02/experiential-marketing-tip-4/

A Day in the Field (Literally) for the Synergy Events Team

In the event marketing industry, we often refer to being "in the field" when we execute an experiential marketing event or program.
In the event marketing industry, we often refer to being "in the field" when we execute an experiential marketing event or program.  On Friday, the Synergy Events team took… http://synergyexperiential.com/blog/2009/10/day-field-literally-synergy-events-team/

Measuring the Value of An Impression

How much is an individual impression worth? It's one thing to look at cost/CPM, but how much is each single impression worth? Measurement is really in the eye of the beholder. If we assume that engaging the target audience and having them spread the messa…
How much is an individual impression worth? It's one thing to look at cost/CPM, but how much is each single impression worth? Measurement is really in the eye of the beholder. If w… http://synergyexperiential.com/blog/2009/08/measuring-value-impression/

Listening to Fans of Your Brand

I attended an an online marketing summit and had the opportunity to hear Eric Anderson of White Horse Marketing present. One of his topics was Brand Building and how the 2.0 world has changed the way brands do business:
I attended an an online marketing summit and had the opportunity to hear Eric Anderson of White Horse Marketing present. One of his topics was Brand Building and how the 2.0 worl… http://synergyexperiential.com/blog/2009/07/listening-fans-your-brand/

Making Sense of Multisensory Marketing

One of the more powerful aspects of experiential marketing is the ability to engage a consumer in a live branded experience. Creating an experience allows you to stimulate all of the senses of your target consumer. The more senses you engage in a meaningf…
One of the more powerful aspects of experiential marketing is the ability to engage a consumer in a live branded experience. Creating an experience allows you to stimulate … http://synergyexperiential.com/blog/2008/08/making-sense-multisensory-marketing/

Has Mobile Marketing's Identity Been Stolen?

I know some executives at Life Lock, the company that helps protect your identify. I need to contact them because writers, bloggers and marketers have contributed to stealing the identity of the original “Mobile Marketing.”
I know some executives at Life Lock, the company that helps protect your identify. I need to contact them because writers, bloggers and marketers have contributed to stealing th… http://synergyexperiential.com/blog/2008/08/has-mobile-marketing/

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