Launching An Integrated Campaign

Idea

Drive awareness and engagement for the new M&M’s Inner M campaign

Bringing it to life

Design and develop a 53-foot M&M’s replica of the Statue of Liberty -- then float it down the Hudson River to coincide with the live broadcast of Good Morning America, kicking off a flurry of media activity

And...

More than five million people created their own personal M&M’s characters via the Find Your Inner M website

Brand Experience

+

Leveraging Celebrity For Good

Crest

Recreating a Seattle Landmark in NYC

Starbucks

As Global As Marketing Gets

KFC

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