Leveraging Celebrity For Good

Idea

Shine a light on the Crest Healthier Smiles Project, an initiative designed to raise awareness about the challenges for kids with poor oral health care and to provide toothpaste to schools around the country

Bringing it to life

With actor Rob Lowe on board as a spokesperson, create a media and influencer reception to serve as the setting for interviews, photo opportunities and a roundtable discussion. Transform a loft space into a classroom environment, complete with high-school themed branding, catering and décor, including lockers and trophy cases.

And...

As part of the Healthier Smiles Project, Crest donated hundreds of thousands of tubes of toothpaste to Feeding America’s school pantry program

Brand Experience

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Leveraging Celebrity For Good

Crest

Recreating a Seattle Landmark in NYC

Starbucks

As Global As Marketing Gets

KFC

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