Shine a light on the Crest Healthier Smiles Project, an initiative designed to raise awareness about the challenges for kids with poor oral health care and to provide toothpaste to schools around the country
Bringing it to life
With actor Rob Lowe on board as a spokesperson, create a media and influencer reception to serve as the setting for interviews, photo opportunities and a roundtable discussion. Transform a loft space into a classroom environment, complete with high-school themed branding, catering and décor, including lockers and trophy cases.
As part of the Healthier Smiles Project, Crest donated hundreds of thousands of tubes of toothpaste to Feeding America’s school pantry program
Leveraging Celebrity For Good
Recreating a Seattle Landmark in NYC
As Global As Marketing Gets