June 8, 2016
Johnson & Johnson served as title sponsor of the 10th annual Bash event, which was held at Victorian Gardens in Central Park. The event, which benefits the Good+ Foundation, is a family-fun party featuring carnival rides, face painting, costumed characters and other kid-friendly activities designed to bring people together and help support families in need. This year’s Bash had more than 1,000 guests and raised a record $600,000 for the Good+ Foundation, which was founded in 2001 by Jessica Seinfeld.
Johnson & Johnson engaged its experiential partner Synergy to design the experience for the Bash, including event development and layout, production of all branding and an interactive station where guests assembled special baby kits that were provided to new parents and families throughout New York City.
“The support from our sponsors and friends for this event is actually life-changing because it funds our work to build stronger families,” said Seinfeld. “We know the key to childhood poverty is helping the parents first and the tremendous Bash attendance demonstrates how much people truly care about struggling mothers and fathers, right here in this city.”