July 25, 2016
For the sixth consecutive year, the Nerd Machine, co-founded by actor Zachary Levi, brought its popular NERD HQ event to San Diego Comic Con. NERD HQ is designed to provide a setting for the community to connect and enhance their Comic Con experience, and this year featured a new sponsor in Synergy client Johnson & Johnson.
Held at the New Children’s Museum and benefitting Operation Smile, NERD HQ continued its popular “Conversations for a Cause” panel series, which gave fans the opportunity to engage with some of their favorite celebrities. NERD HQ featured more than 160 hands-on gaming experiences, parties and a new virtual reality gaming lounge.
As part of its activation, Johnson & Johnson, which is also a partner of Operation Smile, merged its popular “Donate a Photo” app with NERD HQ’s “Smiles for Smiles” campaign. J&J had photo stations within the NERD HQ experience, where people could have their picture taken (sometimes with a celebrity attendee) and then for every photo that was uploaded a donation was made by J&J to Operation Smile. Synergy was engaged to design the experience and manage J&J’s on-site presence.
“Johnson & Johnson is a partner we’ve never had before,” said Levi in an interview with Hypable. “It’s a perfect partnership because they’ve already worked with Operation Smile … I was like ‘Hey, listen guys! We do photos for charity, you do photos for charity, why don’t we put all this together.’”