Synergy Promoting Barricade 6 for Adidas at US Open

Adidas Barricade mobile tour

Synergy Events has teamed up with adidas for a traveling experience surrounding the 10th anniversary and 6th edition of the popular Barricade tennis shoe. Synergy custom-built two kiosks featuring 36" tennis balls to grab fans' attention at three ATP tournaments this summer.


Once fans enter their personal information (and USTA rating, if applicable) they vote on their favorite edition of the Barricade. After their vote is recorded, consumers are automatically entered into a drawing to win the Grand Prize of a day's training with tennis star Andy Murray in Miami. First place winners will receive the opportunity to design their own Barricade, while second prize winners will receive the latest in Barricade technology-the all new adidas Barricade 6. Before they complete their entry, consumers can share the link with friends through email or social media. Fans who aren't on site at the three tournaments listed below can enter by visiting the adidas Barricade 10th anniversary micro-site.


In addition the Atlanta Tennis Championships this past weekend, fans can visit the kiosks at the Farmers Classic at the LA Tennis Center-UCLA on July 26-August 1 and Western & Southern Financial Group Masters at the Lindner Family Tennis Center in Cincinnati on August 13-19 .


The traveling experience will culminate with an event at the adidas Sports Performance store at 610 Broadway in New York City. That event will take place on Friday, August 27, the day before Arthur Ashe Kids' Day kicks off the 2010 US Open.