AVEENO® Creates Pop-Up Forest in Times Square to Kick Off Earth Month 

Aveeno Pop-Up Forest in Times Square

NEW YORK CITY (April 8, 2011) – To commemorate Earth Day (April 22nd), AVEENO®  teamed up with eco-activist, Summer Rayne Oakes to launch their BE AN ACTIVE NATURAL™ campaign by creating a pop-up forest with 500 trees in the middle of New York’s Times Square.

BE AN ACTIVE NATURAL™ program is an initiative to help raise awareness for healthy living and environmental sustainability and encourages people to make small changes in their daily lives that can add up to a positive impact on the environment.


AVEENO has partnered with Recyclebank and together they are encouraging people to take one million steps toward a healthier, more sustainable earth in 2011, and will reward everyone who joins them on the journey. Everyone can get involved by “Liking” AVEENO on Facebook at and making pledges to earn points that will result in rewards, such as AVEENO product samples, tree seedling and sustainable tote bags.

The green oasis is the first important step AVEENO will take toward beautiful change. The Brand will be donating 500 trees to MillionTreesNYC, a public-private partnership between New York Restoration Project (NYRP) and the City of New York. As part of this initiative, NYRP is challenging New Yorkers to make donations to plant another 500 trees this spring, resulting in 1,000 new trees for New York City. New Yorkers can donate by visiting