MET-Rx Unleashes the Monster with Joey Bosa Partnership

MET-Rx re-brand launches in Chicago at the 2016 NFL Draft with Joey Bosa

MET-Rx launched its new partnership with former Ohio State defensive end Joey Bosa by hosting a pre-NFL Draft event near iconic Wrigley Field.  Bosa is the new face of the MET-Rx brand.


MWW Public Relations engaged Synergy to develop and execute the event, which featured as its centerpiece a MET-Rx branded school bus.  The bus, which included images from Bosa’s football career, also extended the new MET-Rx “Unleash the Monster” advertising campaign and broadcast commercial. 


Conducted just prior to a Chicago Cubs’ game, the activation included a Q&A with Bosa hosted by Lance Zierlein of NFL Media, media interviews, fan engagement and photo opportunities and MET-Rx product sampling at the event and around the stadium.


"I've known about the brand growing up, with my dad owning a gym…I'm proud to be a part of their future," Bosa said in an interview with    


Later that evening, Bosa was selected by the San Diego Chargers as the 3rd pick in the 2016 NFL Draft.