Synergy Events Teams Up with Paine PR & Pampers for Celebrity-Driven Product Launch Event in NYC

Pampers Product Launch in NYC

Last night in New York City, Synergy Events teamed up with Paine PR for an exciting launch event that unveiled Pampers new high performance diapers. 


The celebrity-driven event drew a huge media contingent, but the real stars of the night were the babies who were on hand who tried out the revolutionary, high-tech Swaddlers and Cruisers with Dry Max in a special play area.


The red carpet event at Helen Mills Theater featured celebrities Padma Lakshmi, (Top Chef) academy award winning actress Marcia Gay Harden, actresses Ana Ortiz, (Ugly Betty) and Kelly Rutherford (Gossip Girl) and actor Matthew Settle (Gossip Girl);actress/singer Geraldine Bazan; Team USA Medalists Chad Hedrick and athlete Noelle Pikus-Pace; and mom designer Liz Lange, who designed a fashionable diaper clutch just for the product.


Dry Max technology offers premium leak protection as it helps lock in wetness for up to 12 hours and is up to two times drier than other leading brands.  Not only do the diapers offer comfort and flexibility to both babies and parents, the diapers are better for the environment since they are especially designed to reduce energy demand and solid waste.


"After years of research, we are celebrating that our new Pampers Swaddlers and Cruisers with Dry Max have finally arrived on store shelves, featuring benefits that will score big with parents and babies while being one step better for the environment," said Jodi Allen, vice president of North America Baby Care at Procter & Gamble. "Just like the way technology is getting thinner, smaller and better than before, so is our new diaper line.


Photo: Actress Kelly Rutherford and daughter Helena Grace, along with actor Matthew Settle, at the Pampers Dry Max launch event in New York City.