January 17, 2018
To help babies (and their parents!) get a more restful night’s sleep, Pampers is now offering its Baby Dry diapers with Extra Absorb Channels. To help celebrate this, the brand launched it #SleptLikeThis campaign, partnering with Nick & Vanessa Lachey, who are the parents of three young children.
The campaign is centered on the #SleptLikeThis quiz (www.pampersleptlikethis.com) which helps parents uncover their baby’s silliest, sweetest and sometimes-surprising sleep personalities. Parents who take the quiz have the chance to win weekly prizes or the grand prize of a year’s supply of Pampers diapers and $2,500 toward a nursey/child’s room makeover.
The Lacheys were in New York City for a series of media interviews to discuss #SleptLikeThis, and also served as the special guests at an event for media & influencers hosted by the brand and its partner agency MSLGroup. The experience provided guests the opportunity to take the #SleptLikeThis quiz and pose for a photo showcasing their sleep personality, receive a product demonstration, and engage with The Sleep Lady, Kim West, Author, Child & Family Therapist and mother of two who was available to answer questions. There was also a “PAMPERing” station with relaxing massages and milk and cookies!
Synergy has created numerous experiences for Pampers over the years, and for #SleptLikeThis we managed all aspects of the event, from securing and transforming the space to designing and producing all branding and event elements.