August 8, 2016
The journey is complete. The Reebok Road Trip to the Fittest Tour took 42 days, traveled 10,000 miles and featured nearly 30 different events, all in the name of celebrating the Reebok CrossFit Games and introducing the new CrossFit Nano 6.0 shoe. The tour, featuring a specially branded RV, launched in Reebok’s home market of Boston and included stops in New York, New Jersey, Kentucky, Tennessee, Colorado, Arizona and Northern California, before it traveled down the coast to anchor for a few days at the 9th annual Reebok CrossFit Games in Carson, California. From there, the tour traveled on to Texas, finishing up with stops in Austin and Dallas. Synergy, a long-time experiential partner of Reebok, concepted, planned and executed all aspects of the tour, from determining the strategy and route, designing the look and feel of the RV, securing tour managers who embody the CrossFit lifestyle to managing all other operational needs. During the Reebok Road Trip to the Fittest Tour, our team visited CrossFit boxes and retail locations, engaging (and working out) with thousands of CrossFit enthusiasts and providing opportunities to sample the Nano 6.0.