August 4, 2016
As part of a summer tour of North America, Italian soccer club A. S. Roma conducted a week of training sessions on the grounds of Harvard University in Cambridge, Mass. The training was conducted in advance of the team’s exhibition matches with English Premier League club Liverpool and the Montreal Impact of MLS.
During the week, A.S. Roma held multiple practices open to the public each day, and conducted a series of clinics for local youth clubs. The team also participated in scrimmages with the top local program FC Boston Bolts and all-stars from Boston’s adult soccer leagues. A.S. Roma also entertained VIPs and guests at select functions.
The club engaged Synergy to develop the fan experience, including the design thematic and all visual production elements and serve as a go to logistical resource.
A.S. Roma defeated Liverpool 2-1 in St. Louis on August 1st, and then won 2-0 at Montreal on August 3rd.