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Synergy Fuels Growth of the Asbury Park Music In Film Festival

April 18, 2016

Asbury Park, N.J., has a storied artistic history. From the musicians who shaped the Asbury Park sound, to the films produced and set at the Jersey Shore, to today’s thriving community of artists, Asbury Park is at the intersection of music and film. To celebrate this, the Asbury Park Music in Film Festival was founded in 2015, with proceeds benefitting the Asbury Park Music Foundation.

Synergy was engaged to help elevate the Festival in its second year, with the agency serving as a conduit across multiple facets of the experience. After first evaluating all aspects of the previous year’s event, Synergy then began implementing a series of initiatives to help broaden the Festival’s interest, appeal and participation. The first step was assembling and administering an advisory board that featured leaders in the world of music, film and media, led by co-chairs Tom Bernard, the Co-President and Co-Founder of Sony Pictures Classic, renowned photographer, filmmaker and musician Danny Clinch, and Tom Donovan, the President and Publisher of Gannett NJ.

The Festival’s content, programming and talent included film screenings, Q&A’s, workshops and panels, and a host of musical performances. Highlights included the New Jersey premiere of Miles Ahead, followed by a Q&A featuring Don Cheadle, the film’s star, writer and director. There were presentations and sneak peeks that included never before seen footage of Bob Dylan and the Grateful Dead, performances by such artists as the iconic Preservation Hall Jazz Band and premieres of films like the Frank Zappa documentary Eat That Question. Most importantly, both Cheadle and the Preservation Hall Jazz Band made appearances at the Hope Academy Charter School, one of the prime beneficiaries of the Festival and the Asbury Park Music Foundation.

Synergy served as the organizational catalyst for event management and logistics, community engagement, the film submission process and programming, ticketing, sponsorships and volunteers.

The Asbury Park Music in Film Festival raised $125,000 for the Asbury Park Music Foundation in 2016, with pledged commitments over the next three years of more than $350,000.

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