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Synergy Serves Up The U.S. Open

September 1, 2015

Synergy has a long history in the world of tennis, so it’s no surprise that when the U.S. Open rolls around, many brands and media outlets choose to partner with the agency. For this year’s tournament, ABC’s Good Morning America secured Synergy to develop a live experience in Times Square. Synergy created a colorful custom court which served as the backdrop for a special hit and giggle segment with former ATP star James Blake, GMA’s Lara Spencer,


Blue Moon Spotlights Rising Artists Through Art Bottle Series Tribute

July 1, 2015

Blue Moon Brewing Company unveiled unique works of art from 20 rising artists across the U.S. as part of a month-long celebration of its 20th anniversary at Midtown Loft & Terrace. Synergy partnered with Olson to create a Moon Lit Gallery where attendees had the opportunity to meet the artists and view their original beer bottle labels and Blue Moon’s Head Brewmaster, Keith Villa. Throughout July and August, fans will have the opportunity to vote for their favorite label by visiting Blue Moon Brewing Company on Facebook.


Dale Earnhardt Jr. & Steve Ellsworth Host “Suave Men Heritage and Hair” at Michigan International Speedway

June 12, 2015

Suave Men teamed up with NASCAR driver Dale Earnhardt Jr. and celebrity barber, Steve Ellsworth to host “Suave Men Heritage and Hair: A Discussion with the Icons of Speed and Style” at Michigan International Speedway. Partnering with Weber Shandwick, Synergy created the “Speed and Style Salon” which was modeled after a 1937-era barbershop commemorating the year the Suave Men brand launched. As part of the event, Mr. Ellsworth used Suave Men®Heritage Edition™ shampoo and styling products to wash and style several pit crew members hair from Earnhardt Jr.’s team,


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