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Dale Earnhardt Jr. & Steve Ellsworth Host “Suave Men Heritage and Hair” at Michigan International Speedway

June 12, 2015

Suave Men teamed up with NASCAR driver Dale Earnhardt Jr. and celebrity barber, Steve Ellsworth to host “Suave Men Heritage and Hair: A Discussion with the Icons of Speed and Style” at Michigan International Speedway. Partnering with Weber Shandwick, Synergy created the “Speed and Style Salon” which was modeled after a 1937-era barbershop commemorating the year the Suave Men brand launched. As part of the event, Mr. Ellsworth used Suave Men®Heritage Edition™ shampoo and styling products to wash and style several pit crew members hair from Earnhardt Jr.’s team,

Ribera y Rueda Invite Wine Drinkers to ‘Si What’s Next’

June 11, 2015

Spanish winemakers from the regions of Ribera del Duero and Rueda have announced their first-ever collaborative campaign with the launch of RiberaRuedaWine.com, a dynamic and comprehensive site dedicated to the wines and an exploration of the regions. Engaging the next generation of wine consumers through digital content, a robust media campaign and trade show activation, The Si What’s Next campaign will host a mix of events throughout the United States. The campaign will take to the road with a multi-city U.S.

Pure Leaf Showcases Real Leaf Brewery with Gail Simmons at NYC Media Event

April 16, 2015

On Thursday, Pure Leaf and “Top Chef” judge and culinary expert, Gail Simmons, hosted an educational media event at Gary’s Loft to unveil the Real Leaf Brewery. Partnering with Olson, Synergy created a Signature Brand Experience to showcase and educate media on the freshness of Pure Leaf’s real leaf brewing process. Simmons demonstrated how attendees could incorporate Pure Leaf into fresh, seasonal recipes and also conducted demos with attendees. John Cheetham, Unilever’s Tea Master, incorporated interactive technology to immerse individuals in Pure Leaf’s real leaf brewing process.

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