Our Latest News

Declaring Peace at the Serta Comfort Center

It’s time for a “time-out.” Research from Serta found that Americans spend less than one hour per day feeling at peace and relaxed.  That’s why the brand and agency partner Zeno Group launched the “Declare Peace” campaign, encouraging people to take time to unwind, and to showcase that there is no place better than the bedroom to find complete comfort. Through June 16, Serta is asking fans to visit DeclarePeace.com or share on social media using #SertaPeace how they’ll take time out to relax and reclaim their bedroom. 


M&M’s Caramel Has A Sweet Introduction

New York City’s Times Square was the setting to help introduce the new M&M’s Caramel, as the iconic location was transformed into the M&M’s ARcade.  The centerpiece of the experience was an augmented reality arcade that allowed consumers to play custom, specially-themed games.  Utilizing the Blippar app, people could use their phone or tablet to turn static Times Square billboards into a fun, interactive arcade game, such as Caramel Cannon and Square Smasher. Other elements of the experience included the Caramel Claw Machine,


25 Years of Synergy: USTA SmashZone circa 2009

Synergy proudly celebrates 25 years of Ideas.Brands.Life. Celebrating the U.S. Open by serving up an interactive tennis experience for kids.


Engaging the Next Generation of Nurses

As part of its long-standing Campaign for Nursing’s Future platformJohnson & Johnson is a proud partner of the National Student Nurses’ Association (NSNA).  At the annual NSNA Convention, held this year in Dallas, J&J provided an informative and engaging experience to help educate and support thousands of nursing students and leaders from across the country. The experience, entitled “GO GLOBAL give forward,” featured multiple interactive areas that highlighted global health challenges and solutions. 


A “Well Orchestrated” Launch

Hackensack Meridian Health (HMH), New Jersey’s most comprehensive and integrated health network, launched its new brand with a two-day celebration focused on key stakeholders: its trustees, donors and 2,500 of its executives and managers. With a theme of “Well Orchestrated,” and held at the New Jersey Performing Arts Center in Newark, N.J., the HMH brand launch festivities commenced with a presentation and private on-stage dinner for VIP invitees, hosted by HMH co-CEO’s Robert Garrett and John Lloyd.


Building the Ultimate Bed

HGTV star Jonathan Scott and Stearns & Foster have teamed up again to showcase the brand’s mattress collections and give consumers the chance to win a customized Stearns & Foster mattress designed by Scott. To launch this year’s partnership, Stearns & Foster and agency partner Taylor Strategy enlisted Synergy to develop a multi-day activation featuring Scott, which included content production and media interview sessions. At the centerpiece of the experience were two bedrooms designed by Scott,


25 Years of Synergy: Sports Challenge circa 1995

Synergy proudly celebrates 25 years of Ideas.Brands.Life. This multi-year program brought sports to the streets of New York’s Financial District.


Rob Lowe Helps Crest Launch the Healthier Smiles Project

The numbers are alarming. Kids with poor oral health care are three times more likely to miss school, more than 51 million school hours are lost each year due to school-related illnesses, and kids with toothaches are nearly four times as likely to have a lower GPA. That is why Crest established the Healthier Smiles Project, an initiative designed to raise awareness and provide toothpaste to schools across the country. Actor Rob Lowe, a father of two boys and the son of a school teacher,


A Day to Remember at the Global Citizen Festival

New York’s Central Park was the scene for a memorable celebration of activism, education and music at the 2016 Global Citizen Festival. A social action platform, Global Citizen engages people to learn about issues, take action and join with others who are committed to social changes. Attendees of the Global Citizen Festival, which was broadcast live on MSNBC, earned their tickets to the event by completing various activities through the platform. The Festival included performances from the likes of Rihanna,


Reebok Wraps Up The Road Trip To The Fittest

  The journey is complete.   The Reebok Road Trip to the Fittest Tour took 42 days, traveled 10,000 miles and featured nearly 30 different events, all in the name of celebrating the Reebok CrossFit Games and introducing the new CrossFit Nano 6.0 shoe. The tour, featuring a specially branded RV, launched in Reebok’s home market of Boston and included stops in New York, New Jersey, Kentucky, Tennessee, Colorado, Arizona and Northern California, before it traveled down the coast to anchor for a few days at the 9th annual Reebok CrossFit Games in Carson,


© Synergy. All Rights Reserved | Privacy Policy