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25 Years Of Synergy: got milk? circa 1999

Synergy proudly celebrates 25 years of Ideas.Brands.Life. The got milk? tour traveled across the country to more than a hundred markets annually for 13 consecutive years.


Reebok Wraps Up The Road Trip To The Fittest

  The journey is complete.   The Reebok Road Trip to the Fittest Tour took 42 days, traveled 10,000 miles and featured nearly 30 different events, all in the name of celebrating the Reebok CrossFit Games and introducing the new CrossFit Nano 6.0 shoe. The tour, featuring a specially branded RV, launched in Reebok’s home market of Boston and included stops in New York, New Jersey, Kentucky, Tennessee, Colorado, Arizona and Northern California, before it traveled down the coast to anchor for a few days at the 9th annual Reebok CrossFit Games in Carson,


A.S. Roma Conducts Training Sessions in United States

As part of a summer tour of North America, Italian soccer club A. S. Roma conducted a week of training sessions on the grounds of Harvard University in Cambridge, Mass. The training was conducted in advance of the team’s exhibition matches with English Premier League club Liverpool and the Montreal Impact of MLS. During the week, A.S. Roma held multiple practices open to the public each day, and conducted a series of clinics for local youth clubs.


Synergy Rolls up its sleeves on O’Keeffe’s “Hard Working Hands” Tour

O’Keeffe’s Working Hands hand cream wanted to pay tribute and celebrate some of the hardest working men and women in some of America’s hardest working cities. The brand and their partner agency Brushfire secured Synergy to help develop and execute the O’Keeffe’s Hard Working Hands tour, a four-city mobile experience. Launched in New York City, with stops in Philadelphia, Pittsburgh and O’Keeffe’s home market of Cincinnati, the Hard Working Hands Tour teamed up with police officers,


Pampers Shows Off Its Swag With the Cruisers #SagToSwag Tour

To help launch its new and improved Pampers Cruisers diapers, Pampers and PR agency Citizen Relations turned to Synergy to create and execute a nationwide tour that helped babies go from “sag”…to “swag.” The Pampers Cruisers #SagToSwag Tour maximized engagement through an interactive and fun environment that featured kids showing off their dance moves, a video booth, inflatable slides, and other activities, while parents also had the chance to learn more about the product and receive a free Pampers Cruisers diaper pack.


Ribera y Rueda Invite Wine Drinkers to ‘Si What’s Next’

Spanish winemakers from the regions of Ribera del Duero and Rueda have announced their first-ever collaborative campaign with the launch of RiberaRuedaWine.com, a dynamic and comprehensive site dedicated to the wines and an exploration of the regions. Engaging the next generation of wine consumers through digital content, a robust media campaign and trade show activation, The Si What’s Next campaign will host a mix of events throughout the United States. The campaign will take to the road with a multi-city U.S.


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