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25 Years Of Synergy: got milk? circa 1999

Synergy proudly celebrates 25 years of Ideas.Brands.Life. The got milk? tour traveled across the country to more than a hundred markets annually for 13 consecutive years.


25 Years of Synergy: USTA SmashZone circa 2009

Synergy proudly celebrates 25 years of Ideas.Brands.Life. Celebrating the U.S. Open by serving up an interactive tennis experience for kids.


A “Well Orchestrated” Launch

Hackensack Meridian Health (HMH), New Jersey’s most comprehensive and integrated health network, launched its new brand with a two-day celebration focused on key stakeholders: its trustees, donors and 2,500 of its executives and managers. With a theme of “Well Orchestrated,” and held at the New Jersey Performing Arts Center in Newark, N.J., the HMH brand launch festivities commenced with a presentation and private on-stage dinner for VIP invitees, hosted by HMH co-CEO’s Robert Garrett and John Lloyd.


25 Years of Synergy: Sports Challenge circa 1995

Synergy proudly celebrates 25 years of Ideas.Brands.Life. This multi-year program brought sports to the streets of New York’s Financial District.


Reebok Wraps Up The Road Trip To The Fittest

  The journey is complete.   The Reebok Road Trip to the Fittest Tour took 42 days, traveled 10,000 miles and featured nearly 30 different events, all in the name of celebrating the Reebok CrossFit Games and introducing the new CrossFit Nano 6.0 shoe. The tour, featuring a specially branded RV, launched in Reebok’s home market of Boston and included stops in New York, New Jersey, Kentucky, Tennessee, Colorado, Arizona and Northern California, before it traveled down the coast to anchor for a few days at the 9th annual Reebok CrossFit Games in Carson,


A.S. Roma Conducts Training Sessions in United States

As part of a summer tour of North America, Italian soccer club A. S. Roma conducted a week of training sessions on the grounds of Harvard University in Cambridge, Mass. The training was conducted in advance of the team’s exhibition matches with English Premier League club Liverpool and the Montreal Impact of MLS. During the week, A.S. Roma held multiple practices open to the public each day, and conducted a series of clinics for local youth clubs.


Synergy Rolls up its sleeves on O’Keeffe’s “Hard Working Hands” Tour

O’Keeffe’s Working Hands hand cream wanted to pay tribute and celebrate some of the hardest working men and women in some of America’s hardest working cities. The brand and their partner agency Brushfire secured Synergy to help develop and execute the O’Keeffe’s Hard Working Hands tour, a four-city mobile experience. Launched in New York City, with stops in Philadelphia, Pittsburgh and O’Keeffe’s home market of Cincinnati, the Hard Working Hands Tour teamed up with police officers,


Johnson & Johnson Teams With Synergy to Launch Giving Tuesday Initiative

Johnson & Johnson kicked off the “season of giving” today in Times Square as thousands of visitors joined actor and Operation Smile Ambassador Zachary Levi; celebrity photographer and USO Ambassador Nigel Barker; actress and United Nations Foundation’s Girl Up Ambassador Katherine McNamara; and Save the Children to showcase J&J’s free Donate a Photo app and shine a light on organizations working to improve the lives of people around the world. At the interactive giving experience, consumers were able to take a photo and donate it to one of J&J’s partners.


Pampers Shows Off Its Swag With the Cruisers #SagToSwag Tour

To help launch its new and improved Pampers Cruisers diapers, Pampers and PR agency Citizen Relations turned to Synergy to create and execute a nationwide tour that helped babies go from “sag”…to “swag.” The Pampers Cruisers #SagToSwag Tour maximized engagement through an interactive and fun environment that featured kids showing off their dance moves, a video booth, inflatable slides, and other activities, while parents also had the chance to learn more about the product and receive a free Pampers Cruisers diaper pack.


Synergy Serves Up The U.S. Open

Synergy has a long history in the world of tennis, so it’s no surprise that when the U.S. Open rolls around, many brands and media outlets choose to partner with the agency. For this year’s tournament, ABC’s Good Morning America secured Synergy to develop a live experience in Times Square. Synergy created a colorful custom court which served as the backdrop for a special hit and giggle segment with former ATP star James Blake, GMA’s Lara Spencer,


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