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Nick & Vanessa Lachey Help Launch the Pampers #SleptLikeThis Campaign

To help babies (and their parents!) get a more restful night’s sleep, Pampers is now offering its Baby Dry diapers with Extra Absorb Channels. To help celebrate this, the brand launched it #SleptLikeThis campaign, partnering with Nick & Vanessa Lachey, who are the parents of three young children. The campaign is centered on the #SleptLikeThis quiz (www.pampersleptlikethis.com) which helps parents uncover their baby’s silliest, sweetest and sometimes-surprising sleep personalities. Parents who take the quiz have the chance to win weekly prizes or the grand prize of a year’s supply of Pampers diapers and $2,500 toward a nursey/child’s room makeover.


Autotrader Has All the (Movie) Cars

They are iconic elements of so many great movies, like Back to the Future, Fast & Furious and Ghostbusters.  Sure, the actors were great – but we’re not talking about them.  We mean the cars! Vehicles from each of those films, along with cars from Batman, Knight Rider and Jurassic Park, were on display along Hollywood Boulevard in Los Angeles to showcase that Autotrader has something for everybody,


Synergy Named to the Chief Marketer 200 List

We are proud to be a member of the Chief Marketer 200 List of top engagement and activation agencies!  


Total Wireless Helps Stop the Shopping Center

The holiday season is a time to celebrate, but it can also be a bit stressful, especially as people try to get all of their shopping done.  To help people relax and take a breath this season, Total Wireless and agency partner Weber Shandwick engaged Synergy to help create the Total Wireless Stop the Shopping Center experience. Held at Los Angeles’ Hollywood & Highland complex, the experience provided a respite for holiday shoppers to unwind,


10 Straight! Synergy Again Named to The IT List

For the 10th consecutive year, Synergy is proud to have been chosen for Event Marketer magazine’s Top 100 IT List. The list recognizes those experiential agencies “that represent the kind of best-in-class work and forward thinking that is pushing this industry forward.” As Event Marketer stated, “Whether it’s the World’s Largest Piñata for M&M’s or the first logo visible from space for KFC, Synergy stands up to the biggest marketing challenges.” “We are proud to once again be chosen for this prestigious honor,”


30 YEARS OF WFAN

Since it went on the air 30 years ago, WFAN has changed radio — pioneering the sports talk radio genre in New York and across the country. To commemorate its milestone birthday, WFAN hosted a “30th FANNIVERSARY” experience at New York’s iconic Grand Central Terminal. The focal point of the celebration was a live broadcast of the station’s daytime programming bloc: “Boomer & Carton,” “Benigno and Roberts,” and “Mike’s On: Francesa on the FAN,” featuring a host of special guests from the sports world as well as appearances by current and former WFAN personalities.


25 Years Of Synergy: got milk? circa 1999

Synergy proudly celebrates 25 years of Ideas.Brands.Life. The got milk? tour traveled across the country to more than a hundred markets annually for 13 consecutive years.


Declaring Peace at the Serta Comfort Center

It’s time for a “time-out.” Research from Serta found that Americans spend less than one hour per day feeling at peace and relaxed.  That’s why the brand and agency partner Zeno Group launched the “Declare Peace” campaign, encouraging people to take time to unwind, and to showcase that there is no place better than the bedroom to find complete comfort. Through June 16, Serta is asking fans to visit DeclarePeace.com or share on social media using #SertaPeace how they’ll take time out to relax and reclaim their bedroom. 


M&M’s Caramel Has A Sweet Introduction

New York City’s Times Square was the setting to help introduce the new M&M’s Caramel, as the iconic location was transformed into the M&M’s ARcade.  The centerpiece of the experience was an augmented reality arcade that allowed consumers to play custom, specially-themed games.  Utilizing the Blippar app, people could use their phone or tablet to turn static Times Square billboards into a fun, interactive arcade game, such as Caramel Cannon and Square Smasher. Other elements of the experience included the Caramel Claw Machine,


Building the Ultimate Bed

HGTV star Jonathan Scott and Stearns & Foster have teamed up again to showcase the brand’s mattress collections and give consumers the chance to win a customized Stearns & Foster mattress designed by Scott. To launch this year’s partnership, Stearns & Foster and agency partner Taylor Strategy enlisted Synergy to develop a multi-day activation featuring Scott, which included content production and media interview sessions. At the centerpiece of the experience were two bedrooms designed by Scott,


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