11 in a row! Synergy is proud to have once again been selected to the Top 100 It List by Event Marketer magazine, recognizing the best experiential agencies in the U.S. This marks the 11th straight year that Synergy has been chosen for this prestigious honor. As the editors of Event Marketer stated, “With its sights set on personalized experiences and purposeful campaigns, Synergy continues to thrive on its ‘milestone marketing’ platform,
For the 10th consecutive year, Synergy is proud to have been chosen for Event Marketer magazine’s Top 100 IT List. The list recognizes those experiential agencies “that represent the kind of best-in-class work and forward thinking that is pushing this industry forward.” As Event Marketer stated, “Whether it’s the World’s Largest Piñata for M&M’s or the first logo visible from space for KFC, Synergy stands up to the biggest marketing challenges.” “We are proud to once again be chosen for this prestigious honor,”
Since it went on the air 30 years ago, WFAN has changed radio — pioneering the sports talk radio genre in New York and across the country. To commemorate its milestone birthday, WFAN hosted a “30th FANNIVERSARY” experience at New York’s iconic Grand Central Terminal. The focal point of the celebration was a live broadcast of the station’s daytime programming bloc: “Boomer & Carton,” “Benigno and Roberts,” and “Mike’s On: Francesa on the FAN,” featuring a host of special guests from the sports world as well as appearances by current and former WFAN personalities.
New York City’s Times Square was the setting to help introduce the new M&M’s Caramel, as the iconic location was transformed into the M&M’s ARcade. The centerpiece of the experience was an augmented reality arcade that allowed consumers to play custom, specially-themed games. Utilizing the Blippar app, people could use their phone or tablet to turn static Times Square billboards into a fun, interactive arcade game, such as Caramel Cannon and Square Smasher. Other elements of the experience included the Caramel Claw Machine,
Hackensack Meridian Health (HMH), New Jersey’s most comprehensive and integrated health network, launched its new brand with a two-day celebration focused on key stakeholders: its trustees, donors and 2,500 of its executives and managers. With a theme of “Well Orchestrated,” and held at the New Jersey Performing Arts Center in Newark, N.J., the HMH brand launch festivities commenced with a presentation and private on-stage dinner for VIP invitees, hosted by HMH co-CEO’s Robert Garrett and John Lloyd.
Blue Moon Brewing Company unveiled unique works of art from 20 rising artists across the U.S. as part of a month-long celebration of its 20th anniversary at Midtown Loft & Terrace. Synergy partnered with Olson to create a Moon Lit Gallery where attendees had the opportunity to meet the artists and view their original beer bottle labels and Blue Moon’s Head Brewmaster, Keith Villa. Throughout July and August, fans will have the opportunity to vote for their favorite label by visiting Blue Moon Brewing Company on Facebook.