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It’s a Blue Moon!

To put a twist on Jeff Bezos’ announcement of the Blue Origin “Blue Moon Lander,” MillerCoors, ICF Next and Synergy teamed up to develop the Blue Moon Lunar Lander. These specially designed keg holders were featured at key accounts in multiple markets across the country, to help further celebrate the 50th anniversary of the Apollo 11 moon landing. The Blue Moon Lunar Lander is one of Synergy’s multiple MillerCoors / ICF Next projects in 2019.


A “Surprise” at Marshalls

Marshalls prides itself on delivering a surprise to its consumers every time they shop, with a fresh mix of brands at amazing prices. To illustrate this, the brand and its partner agency MWWPR turned to Synergy to deliver an experience that would launch a national program: The Marshalls Surprise Box. In the center of Marshalls’ flagship Tribeca location, The Big Bang Theory star Kaley Cuoco unveiled a “surprise” for consumers — a pyramid-like structure consisting of Marshalls Surprise Boxes filled with a variety of items across multiple categories.


SYNERGY ONCE AGAIN CHOSEN FOR THE CHIEF MARKETER 200!

We are proud to be named to the second annual Chief Marketer 200 List of top engagement and activation agencies!   As noted in the publication’s press release — “Chief Marketer’s editors accepted applications from across the country for the CM200 earlier this fall. Winners were selected based on several criteria including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward.


Synergy Named to the It List for the 11th Consecutive Year!

11 in a row! Synergy is proud to have once again been selected to the Top 100 It List by Event Marketer magazine, recognizing the best experiential agencies in the U.S. This marks the 11th straight year that Synergy has been chosen for this prestigious honor. As the editors of Event Marketer stated, “With its sights set on personalized experiences and purposeful campaigns, Synergy continues to thrive on its ‘milestone marketing’ platform,


10 Straight! Synergy Again Named to The IT List

For the 10th consecutive year, Synergy is proud to have been chosen for Event Marketer magazine’s Top 100 IT List. The list recognizes those experiential agencies “that represent the kind of best-in-class work and forward thinking that is pushing this industry forward.” As Event Marketer stated, “Whether it’s the World’s Largest Piñata for M&M’s or the first logo visible from space for KFC, Synergy stands up to the biggest marketing challenges.” “We are proud to once again be chosen for this prestigious honor,”


30 YEARS OF WFAN

Since it went on the air 30 years ago, WFAN has changed radio — pioneering the sports talk radio genre in New York and across the country. To commemorate its milestone birthday, WFAN hosted a “30th FANNIVERSARY” experience at New York’s iconic Grand Central Terminal. The focal point of the celebration was a live broadcast of the station’s daytime programming bloc: “Boomer & Carton,” “Benigno and Roberts,” and “Mike’s On: Francesa on the FAN,” featuring a host of special guests from the sports world as well as appearances by current and former WFAN personalities.


M&M’s Caramel Has A Sweet Introduction

New York City’s Times Square was the setting to help introduce the new M&M’s Caramel, as the iconic location was transformed into the M&M’s ARcade.  The centerpiece of the experience was an augmented reality arcade that allowed consumers to play custom, specially-themed games.  Utilizing the Blippar app, people could use their phone or tablet to turn static Times Square billboards into a fun, interactive arcade game, such as Caramel Cannon and Square Smasher. Other elements of the experience included the Caramel Claw Machine,


A “Well Orchestrated” Launch

Hackensack Meridian Health (HMH), New Jersey’s most comprehensive and integrated health network, launched its new brand with a two-day celebration focused on key stakeholders: its trustees, donors and 2,500 of its executives and managers. With a theme of “Well Orchestrated,” and held at the New Jersey Performing Arts Center in Newark, N.J., the HMH brand launch festivities commenced with a presentation and private on-stage dinner for VIP invitees, hosted by HMH co-CEO’s Robert Garrett and John Lloyd.


Blue Moon Spotlights Rising Artists Through Art Bottle Series Tribute

Blue Moon Brewing Company unveiled unique works of art from 20 rising artists across the U.S. as part of a month-long celebration of its 20th anniversary at Midtown Loft & Terrace. Synergy partnered with Olson to create a Moon Lit Gallery where attendees had the opportunity to meet the artists and view their original beer bottle labels and Blue Moon’s Head Brewmaster, Keith Villa. Throughout July and August, fans will have the opportunity to vote for their favorite label by visiting Blue Moon Brewing Company on Facebook.


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