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Synergy Named to the It List for the 11th Consecutive Year!

11 in a row! Synergy is proud to have once again been selected to the Top 100 It List by Event Marketer magazine, recognizing the best experiential agencies in the U.S. This marks the 11th straight year that Synergy has been chosen for this prestigious honor. As the editors of Event Marketer stated, “With its sights set on personalized experiences and purposeful campaigns, Synergy continues to thrive on its ‘milestone marketing’ platform,


Nick & Vanessa Lachey Help Launch the Pampers #SleptLikeThis Campaign

To help babies (and their parents!) get a more restful night’s sleep, Pampers is now offering its Baby Dry diapers with Extra Absorb Channels. To help celebrate this, the brand launched it #SleptLikeThis campaign, partnering with Nick & Vanessa Lachey, who are the parents of three young children. The campaign is centered on the #SleptLikeThis quiz (www.pampersleptlikethis.com) which helps parents uncover their baby’s silliest, sweetest and sometimes-surprising sleep personalities. Parents who take the quiz have the chance to win weekly prizes or the grand prize of a year’s supply of Pampers diapers and $2,500 toward a nursey/child’s room makeover.


Johnson & Johnson Makes Landmark Announcement at The Global Citizen Festival

It was a day of celebration for many reasons. The 2017 Global Citizen Festival, which brought together world leaders, musical artists, celebrities and activists in New York’s Central Park, served as the backdrop for Johnson & Johnson to announce that they will soon be bringing an HIV vaccine to large-scale efficacy testing in humans. Introduced by entertainers and activists Whoopi Goldberg & Hugh Jackman, Johnson & Johnson Chief Scientific Officer Paul Stoffels said from the Global Citizen stage and live on MSNBC,


30 YEARS OF WFAN

Since it went on the air 30 years ago, WFAN has changed radio — pioneering the sports talk radio genre in New York and across the country. To commemorate its milestone birthday, WFAN hosted a “30th FANNIVERSARY” experience at New York’s iconic Grand Central Terminal. The focal point of the celebration was a live broadcast of the station’s daytime programming bloc: “Boomer & Carton,” “Benigno and Roberts,” and “Mike’s On: Francesa on the FAN,” featuring a host of special guests from the sports world as well as appearances by current and former WFAN personalities.


Navigating NYC: The Agency that Never Sleeps

Synergy is an expert for the biggest stage – New York City. In this year alone, we have activated for brands in Central Park, Times Square, Grand Central Terminal, Washington Square Park, Midtown and Chelsea, among others. We have the relationships and know-how to navigate the complex intricacies and behind-the-scenes details, creating experiences that resonate throughout New York City and shine a spotlight on your brand.


Declaring Peace at the Serta Comfort Center

It’s time for a “time-out.” Research from Serta found that Americans spend less than one hour per day feeling at peace and relaxed.  That’s why the brand and agency partner Zeno Group launched the “Declare Peace” campaign, encouraging people to take time to unwind, and to showcase that there is no place better than the bedroom to find complete comfort. Through June 16, Serta is asking fans to visit DeclarePeace.com or share on social media using #SertaPeace how they’ll take time out to relax and reclaim their bedroom. 


M&M’s Caramel Has A Sweet Introduction

New York City’s Times Square was the setting to help introduce the new M&M’s Caramel, as the iconic location was transformed into the M&M’s ARcade.  The centerpiece of the experience was an augmented reality arcade that allowed consumers to play custom, specially-themed games.  Utilizing the Blippar app, people could use their phone or tablet to turn static Times Square billboards into a fun, interactive arcade game, such as Caramel Cannon and Square Smasher. Other elements of the experience included the Caramel Claw Machine,


25 Years of Synergy: USTA SmashZone circa 2009

Synergy proudly celebrates 25 years of Ideas.Brands.Life. Celebrating the U.S. Open by serving up an interactive tennis experience for kids.


Building the Ultimate Bed

HGTV star Jonathan Scott and Stearns & Foster have teamed up again to showcase the brand’s mattress collections and give consumers the chance to win a customized Stearns & Foster mattress designed by Scott. To launch this year’s partnership, Stearns & Foster and agency partner Taylor Strategy enlisted Synergy to develop a multi-day activation featuring Scott, which included content production and media interview sessions. At the centerpiece of the experience were two bedrooms designed by Scott,


25 Years of Synergy: Sports Challenge circa 1995

Synergy proudly celebrates 25 years of Ideas.Brands.Life. This multi-year program brought sports to the streets of New York’s Financial District.


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