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Synergy Named to the It List for the 11th Consecutive Year!

11 in a row! Synergy is proud to have once again been selected to the Top 100 It List by Event Marketer magazine, recognizing the best experiential agencies in the U.S. This marks the 11th straight year that Synergy has been chosen for this prestigious honor. As the editors of Event Marketer stated, “With its sights set on personalized experiences and purposeful campaigns, Synergy continues to thrive on its ‘milestone marketing’ platform,


10 Straight! Synergy Again Named to The IT List

For the 10th consecutive year, Synergy is proud to have been chosen for Event Marketer magazine’s Top 100 IT List. The list recognizes those experiential agencies “that represent the kind of best-in-class work and forward thinking that is pushing this industry forward.” As Event Marketer stated, “Whether it’s the World’s Largest Piñata for M&M’s or the first logo visible from space for KFC, Synergy stands up to the biggest marketing challenges.” “We are proud to once again be chosen for this prestigious honor,”


25 Years Of Synergy: got milk? circa 1999

Synergy proudly celebrates 25 years of Ideas.Brands.Life. The got milk? tour traveled across the country to more than a hundred markets annually for 13 consecutive years.


M&M’s Caramel Has A Sweet Introduction

New York City’s Times Square was the setting to help introduce the new M&M’s Caramel, as the iconic location was transformed into the M&M’s ARcade.  The centerpiece of the experience was an augmented reality arcade that allowed consumers to play custom, specially-themed games.  Utilizing the Blippar app, people could use their phone or tablet to turn static Times Square billboards into a fun, interactive arcade game, such as Caramel Cannon and Square Smasher. Other elements of the experience included the Caramel Claw Machine,


A “Well Orchestrated” Launch

Hackensack Meridian Health (HMH), New Jersey’s most comprehensive and integrated health network, launched its new brand with a two-day celebration focused on key stakeholders: its trustees, donors and 2,500 of its executives and managers. With a theme of “Well Orchestrated,” and held at the New Jersey Performing Arts Center in Newark, N.J., the HMH brand launch festivities commenced with a presentation and private on-stage dinner for VIP invitees, hosted by HMH co-CEO’s Robert Garrett and John Lloyd.


Reebok Wraps Up The Road Trip To The Fittest

  The journey is complete.   The Reebok Road Trip to the Fittest Tour took 42 days, traveled 10,000 miles and featured nearly 30 different events, all in the name of celebrating the Reebok CrossFit Games and introducing the new CrossFit Nano 6.0 shoe. The tour, featuring a specially branded RV, launched in Reebok’s home market of Boston and included stops in New York, New Jersey, Kentucky, Tennessee, Colorado, Arizona and Northern California, before it traveled down the coast to anchor for a few days at the 9th annual Reebok CrossFit Games in Carson,


BEHR Unveils Color Currents For 2017

BEHR Paints and public relations agency Olson Engage hosted an exclusive event for media and influencers to showcase the brand’s “Color Currents” and key products for 2017. The Happy Hour celebration featured BEHR color expert Erika Woelfel revealing three different curated room themes, and the inspirations behind them, along with unveiling 20 unique color hues forecasted to influence home design throughout 2017. Woelfel conducted multiple media interviews throughout the course of the event, including a live chat with Country Living Magazine on Facebook.


Pampers Shows Off Its Swag With the Cruisers #SagToSwag Tour

To help launch its new and improved Pampers Cruisers diapers, Pampers and PR agency Citizen Relations turned to Synergy to create and execute a nationwide tour that helped babies go from “sag”…to “swag.” The Pampers Cruisers #SagToSwag Tour maximized engagement through an interactive and fun environment that featured kids showing off their dance moves, a video booth, inflatable slides, and other activities, while parents also had the chance to learn more about the product and receive a free Pampers Cruisers diaper pack.


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