The journey is complete. The Reebok Road Trip to the Fittest Tour took 42 days, traveled 10,000 miles and featured nearly 30 different events, all in the name of celebrating the Reebok CrossFit Games and introducing the new CrossFit Nano 6.0 shoe. The tour, featuring a specially branded RV, launched in Reebok’s home market of Boston and included stops in New York, New Jersey, Kentucky, Tennessee, Colorado, Arizona and Northern California, before it traveled down the coast to anchor for a few days at the 9th annual Reebok CrossFit Games in Carson,
For the sixth consecutive year, the Nerd Machine, co-founded by actor Zachary Levi, brought its popular NERD HQ event to San Diego Comic Con. NERD HQ is designed to provide a setting for the community to connect and enhance their Comic Con experience, and this year featured a new sponsor in Synergy client Johnson & Johnson. Held at the New Children’s Museum and benefitting Operation Smile, NERD HQ continued its popular “Conversations for a Cause” panel series,
Johnson & Johnson served as title sponsor of the 10th annual Bash event, which was held at Victorian Gardens in Central Park. The event, which benefits the Good+ Foundation, is a family-fun party featuring carnival rides, face painting, costumed characters and other kid-friendly activities designed to bring people together and help support families in need. This year’s Bash had more than 1,000 guests and raised a record $600,000 for the Good+ Foundation, which was founded in 2001 by Jessica Seinfeld.
MET-Rx launched its new partnership with former Ohio State defensive end Joey Bosa by hosting a pre-NFL Draft event near iconic Wrigley Field. Bosa is the new face of the MET-Rx brand. MWW Public Relations engaged Synergy to develop and execute the event, which featured as its centerpiece a MET-Rx branded school bus. The bus, which included images from Bosa’s football career, also extended the new MET-Rx “Unleash the Monster” advertising campaign and broadcast commercial. Conducted just prior to a Chicago Cubs’ game,
Asbury Park, N.J., has a storied artistic history. From the musicians who shaped the Asbury Park sound, to the films produced and set at the Jersey Shore, to today’s thriving community of artists, Asbury Park is at the intersection of music and film. To celebrate this, the Asbury Park Music in Film Festival was founded in 2015, with proceeds benefitting the Asbury Park Music Foundation. Synergy was engaged to help elevate the Festival in its second year,
Synergy has a long history in the world of tennis, so it’s no surprise that when the U.S. Open rolls around, many brands and media outlets choose to partner with the agency. For this year’s tournament, ABC’s Good Morning America secured Synergy to develop a live experience in Times Square. Synergy created a colorful custom court which served as the backdrop for a special hit and giggle segment with former ATP star James Blake, GMA’s Lara Spencer,
Suave Men teamed up with NASCAR driver Dale Earnhardt Jr. and celebrity barber, Steve Ellsworth to host “Suave Men Heritage and Hair: A Discussion with the Icons of Speed and Style” at Michigan International Speedway. Partnering with Weber Shandwick, Synergy created the “Speed and Style Salon” which was modeled after a 1937-era barbershop commemorating the year the Suave Men brand launched. As part of the event, Mr. Ellsworth used Suave Men®Heritage Edition™ shampoo and styling products to wash and style several pit crew members hair from Earnhardt Jr.’s team,