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Building the Ultimate Bed

March 7, 2017

HGTV star Jonathan Scott and Stearns & Foster have teamed up again to showcase the brand’s mattress collections and give consumers the chance to win a customized Stearns & Foster mattress designed by Scott.

To launch this year’s partnership, Stearns & Foster and agency partner Taylor Strategy enlisted Synergy to develop a multi-day activation featuring Scott, which included content production and media interview sessions. At the centerpiece of the experience were two bedrooms designed by Scott, which were brought to life in a New York City studio space. Featuring elements from Stearns & Foster’s Estate and Reserve Collections, the bedrooms served as the backdrop for Scott to discuss his inspirations, specific design elements, and different seasonal looks.

“One of the most important, most used pieces of furniture in the entire house is the mattress,” said Scott in a press release. “That’s why I wanted to help consumers see that they can have comfort and personal style in one place that they’ll enjoy every night.”

Content from the production shoot includes Scott’s tips for turning your bedroom from Spring into Summer, and a consumer promotion to win a Stearns & Foster mattress begins May 31.

This marks the second year that Synergy has collaborated with Stearns & Foster and Taylor Strategy.

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