September 24, 2016
New York’s Central Park was the scene for a memorable celebration of activism, education and music at the 2016 Global Citizen Festival. A social action platform, Global Citizen engages people to learn about issues, take action and join with others who are committed to social changes. Attendees of the Global Citizen Festival, which was broadcast live on MSNBC, earned their tickets to the event by completing various activities through the platform. The Festival included performances from the likes of Rihanna, Kendrick Lamar, Chris Martin, Metallica and Eddie Vedder, and featured international leaders, organizations, celebrities and citizens sharing testimonials and information on some of the world’s biggest challenges.
One of those organizations was Synergy client Johnson & Johnson, a partner of Global Citizen. At this year’s Festival, J&J shared the story of Nyumbani, the first sustainable HIV / AIDS community in Kenya, which the company supports through programs that bring clean water, education and greater access to anti-viral medicines. At the Festival, J&J had multiple touchpoints to help educate people on the mission of Nyumbani. These included stations featuring a beautiful wings backdrop, designed by artist Kelsey Montague, where attendees were able to have their photo taken and shared via J&J’s Donate A Photo app. A donation was made to help support Nyumbani and other causes for each photo taken. Synergy played a role in all aspects of J&J’s on-site presence at the Festival.
“Good health is the cornerstone for a happy, fulfilling life,” said Lauren Moore, Johnson & Johnson Vice President of Corporate Citizenship, in a press release. “Johnson & Johnson believes it is essential that we take a leading role in helping to build a future in which people everywhere have an equal opportunity to access quality healthcare, right from the very start. Through this partnership with Global Citizen, we hope to elevate awareness of the importance of strong public health programs and to also inspire others to join this global effort.”