November 25, 2015
Johnson & Johnson kicked off the “season of giving” today in Times Square as thousands of visitors joined actor and Operation Smile Ambassador Zachary Levi; celebrity photographer and USO Ambassador Nigel Barker; actress and United Nations Foundation’s Girl Up Ambassador Katherine McNamara; and Save the Children to showcase J&J’s free Donate a Photo app and shine a light on organizations working to improve the lives of people around the world.
At the interactive giving experience, consumers were able to take a photo and donate it to one of J&J’s partners. For example, 125 photos donated to Girl Up provided one bicycle to a girl in Guatemala, enabling her to get to school safely through their School Cycle program, and 240 photos for Operation Smile helped provide life-changing surgery for a child with a cleft palate.
“Funds raised through Donate a Photo are just a small part of our long-standing commitment to caring for and supporting children and families around the world,” said Michael Sneed, Vice President, Global Corporate Affairs for Johnson & Johnson. “What I love about Donate a Photo is that it’s a way for us to raise awareness and activate the power of social media on behalf of our nonprofit partners,” said Sneed. “You can donate one photo every day and share it out on your social media channels. Compounded over weeks, months and years, the potential exposure and impact is immeasurable.”
The Times Square event included participation from consumers and Johnson & Johnson employees, an integration with ABC’s Good Morning America, coverage from various media outlets and thousands of donated photos. J&J’s Giving Tuesday initiative generated just under one billion media impressions.