April 16, 2015
On Thursday, Pure Leaf and “Top Chef” judge and culinary expert, Gail Simmons, hosted an educational media event at Gary’s Loft to unveil the Real Leaf Brewery.
Partnering with Olson, Synergy created a Signature Brand Experience to showcase and educate media on the freshness of Pure Leaf’s real leaf brewing process.
Simmons demonstrated how attendees could incorporate Pure Leaf into fresh, seasonal recipes and also conducted demos with attendees. John Cheetham, Unilever’s Tea Master, incorporated interactive technology to immerse individuals in Pure Leaf’s real leaf brewing process.
The media launch was a sample to what the brand has in store for the summer 2015 season which includes a 30-second television spot. The spot underscores the brand’s key differentiator – that it’s real leaf-brewed tea, not made with powders or concentrates – by showing the journey of a tea leaf from the field to a bottle of Pure Leaf.
This season’s campaign includes a national sampling/culinary tastings tour featuring the new Real Leaf Brewery, a mobile installation that will demonstrate the leaf-to-bottle process.