June 11, 2015
Spanish winemakers from the regions of Ribera del Duero and Rueda have announced their first-ever collaborative campaign with the launch of RiberaRuedaWine.com, a dynamic and comprehensive site dedicated to the wines and an exploration of the regions.
Engaging the next generation of wine consumers through digital content, a robust media campaign and trade show activation, The Si What’s Next campaign will host a mix of events throughout the United States.
The campaign will take to the road with a multi-city U.S. Tour offering consumers various ways to taste and experience Ribera and Rueda wines. Each stop on the tour will include pop-up tastings at select wine retailers, experiences with in-market sommeliers led by LaPratt, and opportunities to “si” what the wines have to offer.
In conjunction with Weber Shandwick, Synergy has created a custom wine sampling vehicle to enhance the consumer experience at select events:
- The Si What’s Next campaign will kick off in New York, where innovation, art and thought leaders unite at the Northside Festival in Brooklyn (June 11-14).
- The Tour will then head to the Minneapolis riverfront as part of the Stone Arch Bridge Festival – a weekend of music and art (June 19-21).
- In July, the campaign will make its way back east for the Taste of Cambridge in Boston for an epicurean experience you won’t want to miss (July 14).
To Si What’s Next and learn more about Ribera and Rueda wines, visit:
- Twitter/Instagram: @RiberaRuedaWine #SiWhatsNext