June 6, 2016
Luxury mattress brand Stearns & Foster and their public relations agency Taylor Strategy turned to Synergy to help them kick off a partnership with HGTV star and noted home design expert Jonathan Scott.
As part of the “Redesign Your Retreat” campaign, Stearns & Foster challenged Scott to design three master bedroom suites, to help inspire consumers to redesign their own bedroom retreats. The completed bedrooms, with a selection from the reinvented Stearns & Foster 2016 product lineup serving as the centerpiece, were the backdrop for a video series where Scott unveiled his designs and talked about the inspirations and features of each bedroom.
The first video in the series showcased the “Edgy Glam” design and officially launched a sweepstakes where one consumer will win $10,000, a Stearns & Foster mattress, and a design consultation with Scott.
“I enjoyed creating these spaces to match the design of each mattress in the Stearns & Foster Collection, and I can’t wait to work with the lucky winner to create a space that feels like a relaxing retreat. Incorporating a Stearns & Foster mattress into any bedroom design will truly make your bedroom a sanctuary that you will want to relax in every night,” said Scott.
Synergy identified an ideal New York City production location and brought Scott’s bedrooms designs to life by managing the development and construction of the suites.