December 20, 2015
O’Keeffe’s Working Hands hand cream wanted to pay tribute and celebrate some of the hardest working men and women in some of America’s hardest working cities. The brand and their partner agency Brushfire secured Synergy to help develop and execute the O’Keeffe’s Hard Working Hands tour, a four-city mobile experience.
Launched in New York City, with stops in Philadelphia, Pittsburgh and O’Keeffe’s home market of Cincinnati, the Hard Working Hands Tour teamed up with police officers, firefighters, construction workers, among other people who make their living using their hands.
“These hard-working people keep America going. They deserve to be celebrated…Our products are formulated to help them take care of their hard-working hands, and we are proud to be part of their everyday lives,” said Deb Kaylor, O’Keeffe’s Marketing Director.
Stops on the tour included construction sites, outdoor festivals, police stations, firehouses and NFL games, reaching thousands of workers. Synergy managed all aspects of the program, including concept development and design, site and vehicle selection, brand ambassadors, sampling, product distribution and all other logistics.