September 1, 2015
Synergy has a long history in the world of tennis, so it’s no surprise that when the U.S. Open rolls around, many brands and media outlets choose to partner with the agency. For this year’s tournament, ABC’s Good Morning America secured Synergy to develop a live experience in Times Square. Synergy created a colorful custom court which served as the backdrop for a special hit and giggle segment with former ATP star James Blake, GMA’s Lara Spencer, Amy Robach and Sarah Haines. In addition to the fun doubles, James Blake spoke about his foundation and introduced the sport to some inner city youth.
FOX NewsChannel and Tennis Channel also turned to Synergy to create an interactive fast serve experience with a mini-tennis court and radar display system on the plaza outside FOX studio in midtown Manhattan. There, International Tennis Hall of Famer Lindsay Davenport helped promote Tennis Channel’s U.S. Open coverage by firing some serves with FOX talent in an on-air segment.
These are just the two latest examples of Synergy’s leadership in creating experiential activations that have engaged tennis fans across.