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M&M’s Caramel Has A Sweet Introduction

New York City’s Times Square was the setting to help introduce the new M&M’s Caramel, as the iconic location was transformed into the M&M’s ARcade.  The centerpiece of the experience was an augmented reality arcade that allowed consumers to play custom, specially-themed games.  Utilizing the Blippar app, people could use their phone or tablet to turn static Times Square billboards into a fun, interactive arcade game, such as Caramel Cannon and Square Smasher. Other elements of the experience included the Caramel Claw Machine,

Building the Ultimate Bed

HGTV star Jonathan Scott and Stearns & Foster have teamed up again to showcase the brand’s mattress collections and give consumers the chance to win a customized Stearns & Foster mattress designed by Scott. To launch this year’s partnership, Stearns & Foster and agency partner Taylor Strategy enlisted Synergy to develop a multi-day activation featuring Scott, which included content production and media interview sessions. At the centerpiece of the experience were two bedrooms designed by Scott,

Rob Lowe Helps Crest Launch the Healthier Smiles Project

The numbers are alarming. Kids with poor oral health care are three times more likely to miss school, more than 51 million school hours are lost each year due to school-related illnesses, and kids with toothaches are nearly four times as likely to have a lower GPA. That is why Crest established the Healthier Smiles Project, an initiative designed to raise awareness and provide toothpaste to schools across the country. Actor Rob Lowe, a father of two boys and the son of a school teacher,

Reebok Wraps Up The Road Trip To The Fittest

  The journey is complete.   The Reebok Road Trip to the Fittest Tour took 42 days, traveled 10,000 miles and featured nearly 30 different events, all in the name of celebrating the Reebok CrossFit Games and introducing the new CrossFit Nano 6.0 shoe. The tour, featuring a specially branded RV, launched in Reebok’s home market of Boston and included stops in New York, New Jersey, Kentucky, Tennessee, Colorado, Arizona and Northern California, before it traveled down the coast to anchor for a few days at the 9th annual Reebok CrossFit Games in Carson,

Nerd HQ Completes Successful Week in San Diego with Support From Johnson & Johnson

For the sixth consecutive year, the Nerd Machine, co-founded by actor Zachary Levi, brought its popular NERD HQ event to San Diego Comic Con. NERD HQ is designed to provide a setting for the community to connect and enhance their Comic Con experience, and this year featured a new sponsor in Synergy client Johnson & Johnson. Held at the New Children’s Museum and benefitting Operation Smile, NERD HQ continued its popular “Conversations for a Cause” panel series,

Johnson & Johnson Helps Good+ Foundation to Record-Raising Total At 2016 Bash

Johnson & Johnson served as title sponsor of the 10th annual Bash event, which was held at Victorian Gardens in Central Park. The event, which benefits the Good+ Foundation, is a family-fun party featuring carnival rides, face painting, costumed characters and other kid-friendly activities designed to bring people together and help support families in need. This year’s Bash had more than 1,000 guests and raised a record $600,000 for the Good+ Foundation, which was founded in 2001 by Jessica Seinfeld.

Stearns & Foster Launches “Redesign Your Retreat” Campaign Featuring Jonathan Scott

Luxury mattress brand Stearns & Foster and their public relations agency Taylor Strategy turned to Synergy to help them kick off a partnership with HGTV star and noted home design expert Jonathan Scott. As part of the “Redesign Your Retreat” campaign, Stearns & Foster challenged Scott to design three master bedroom suites, to help inspire consumers to redesign their own bedroom retreats. The completed bedrooms, with a selection from the reinvented Stearns & Foster 2016 product lineup serving as the centerpiece,

BEHR Unveils Color Currents For 2017

BEHR Paints and public relations agency Olson Engage hosted an exclusive event for media and influencers to showcase the brand’s “Color Currents” and key products for 2017. The Happy Hour celebration featured BEHR color expert Erika Woelfel revealing three different curated room themes, and the inspirations behind them, along with unveiling 20 unique color hues forecasted to influence home design throughout 2017. Woelfel conducted multiple media interviews throughout the course of the event, including a live chat with Country Living Magazine on Facebook.

MET-Rx Unleashes the Monster with Joey Bosa Partnership

MET-Rx launched its new partnership with former Ohio State defensive end Joey Bosa by hosting a pre-NFL Draft event near iconic Wrigley Field. Bosa is the new face of the MET-Rx brand. MWW Public Relations engaged Synergy to develop and execute the event, which featured as its centerpiece a MET-Rx branded school bus. The bus, which included images from Bosa’s football career, also extended the new MET-Rx “Unleash the Monster” advertising campaign and broadcast commercial. Conducted just prior to a Chicago Cubs’ game,

Synergy Fuels Growth of the Asbury Park Music In Film Festival

Asbury Park, N.J., has a storied artistic history. From the musicians who shaped the Asbury Park sound, to the films produced and set at the Jersey Shore, to today’s thriving community of artists, Asbury Park is at the intersection of music and film. To celebrate this, the Asbury Park Music in Film Festival was founded in 2015, with proceeds benefitting the Asbury Park Music Foundation. Synergy was engaged to help elevate the Festival in its second year,

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