Johnson & Johnson kicked off the “season of giving” today in Times Square as thousands of visitors joined actor and Operation Smile Ambassador Zachary Levi; celebrity photographer and USO Ambassador Nigel Barker; actress and United Nations Foundation’s Girl Up Ambassador Katherine McNamara; and Save the Children to showcase J&J’s free Donate a Photo app and shine a light on organizations working to improve the lives of people around the world. At the interactive giving experience, consumers were able to take a photo and donate it to one of J&J’s partners.
To help launch its new and improved Pampers Cruisers diapers, Pampers and PR agency Citizen Relations turned to Synergy to create and execute a nationwide tour that helped babies go from “sag”…to “swag.” The Pampers Cruisers #SagToSwag Tour maximized engagement through an interactive and fun environment that featured kids showing off their dance moves, a video booth, inflatable slides, and other activities, while parents also had the chance to learn more about the product and receive a free Pampers Cruisers diaper pack.
Synergy has a long history in the world of tennis, so it’s no surprise that when the U.S. Open rolls around, many brands and media outlets choose to partner with the agency. For this year’s tournament, ABC’s Good Morning America secured Synergy to develop a live experience in Times Square. Synergy created a colorful custom court which served as the backdrop for a special hit and giggle segment with former ATP star James Blake, GMA’s Lara Spencer,
Blue Moon Brewing Company unveiled unique works of art from 20 rising artists across the U.S. as part of a month-long celebration of its 20th anniversary at Midtown Loft & Terrace. Synergy partnered with Olson to create a Moon Lit Gallery where attendees had the opportunity to meet the artists and view their original beer bottle labels and Blue Moon’s Head Brewmaster, Keith Villa. Throughout July and August, fans will have the opportunity to vote for their favorite label by visiting Blue Moon Brewing Company on Facebook.
Suave Men teamed up with NASCAR driver Dale Earnhardt Jr. and celebrity barber, Steve Ellsworth to host “Suave Men Heritage and Hair: A Discussion with the Icons of Speed and Style” at Michigan International Speedway. Partnering with Weber Shandwick, Synergy created the “Speed and Style Salon” which was modeled after a 1937-era barbershop commemorating the year the Suave Men brand launched. As part of the event, Mr. Ellsworth used Suave Men®Heritage Edition™ shampoo and styling products to wash and style several pit crew members hair from Earnhardt Jr.’s team,
Spanish winemakers from the regions of Ribera del Duero and Rueda have announced their first-ever collaborative campaign with the launch of RiberaRuedaWine.com, a dynamic and comprehensive site dedicated to the wines and an exploration of the regions. Engaging the next generation of wine consumers through digital content, a robust media campaign and trade show activation, The Si What’s Next campaign will host a mix of events throughout the United States. The campaign will take to the road with a multi-city U.S.
On Thursday, Pure Leaf and “Top Chef” judge and culinary expert, Gail Simmons, hosted an educational media event at Gary’s Loft to unveil the Real Leaf Brewery. Partnering with Olson, Synergy created a Signature Brand Experience to showcase and educate media on the freshness of Pure Leaf’s real leaf brewing process. Simmons demonstrated how attendees could incorporate Pure Leaf into fresh, seasonal recipes and also conducted demos with attendees. John Cheetham, Unilever’s Tea Master, incorporated interactive technology to immerse individuals in Pure Leaf’s real leaf brewing process.