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Rob Lowe Helps Crest Launch the Healthier Smiles Project

The numbers are alarming. Kids with poor oral health care are three times more likely to miss school, more than 51 million school hours are lost each year due to school-related illnesses, and kids with toothaches are nearly four times as likely to have a lower GPA. That is why Crest established the Healthier Smiles Project, an initiative designed to raise awareness and provide toothpaste to schools across the country. Actor Rob Lowe, a father of two boys and the son of a school teacher,


A Day to Remember at the Global Citizen Festival

New York’s Central Park was the scene for a memorable celebration of activism, education and music at the 2016 Global Citizen Festival. A social action platform, Global Citizen engages people to learn about issues, take action and join with others who are committed to social changes. Attendees of the Global Citizen Festival, which was broadcast live on MSNBC, earned their tickets to the event by completing various activities through the platform. The Festival included performances from the likes of Rihanna,


Johnson & Johnson Helps Good+ Foundation to Record-Raising Total At 2016 Bash

Johnson & Johnson served as title sponsor of the 10th annual Bash event, which was held at Victorian Gardens in Central Park. The event, which benefits the Good+ Foundation, is a family-fun party featuring carnival rides, face painting, costumed characters and other kid-friendly activities designed to bring people together and help support families in need. This year’s Bash had more than 1,000 guests and raised a record $600,000 for the Good+ Foundation, which was founded in 2001 by Jessica Seinfeld.


Stearns & Foster Launches “Redesign Your Retreat” Campaign Featuring Jonathan Scott

Luxury mattress brand Stearns & Foster and their public relations agency Taylor Strategy turned to Synergy to help them kick off a partnership with HGTV star and noted home design expert Jonathan Scott. As part of the “Redesign Your Retreat” campaign, Stearns & Foster challenged Scott to design three master bedroom suites, to help inspire consumers to redesign their own bedroom retreats. The completed bedrooms, with a selection from the reinvented Stearns & Foster 2016 product lineup serving as the centerpiece,


Johnson & Johnson Teams With Synergy to Launch Giving Tuesday Initiative

Johnson & Johnson kicked off the “season of giving” today in Times Square as thousands of visitors joined actor and Operation Smile Ambassador Zachary Levi; celebrity photographer and USO Ambassador Nigel Barker; actress and United Nations Foundation’s Girl Up Ambassador Katherine McNamara; and Save the Children to showcase J&J’s free Donate a Photo app and shine a light on organizations working to improve the lives of people around the world. At the interactive giving experience, consumers were able to take a photo and donate it to one of J&J’s partners.


Pampers Shows Off Its Swag With the Cruisers #SagToSwag Tour

To help launch its new and improved Pampers Cruisers diapers, Pampers and PR agency Citizen Relations turned to Synergy to create and execute a nationwide tour that helped babies go from “sag”…to “swag.” The Pampers Cruisers #SagToSwag Tour maximized engagement through an interactive and fun environment that featured kids showing off their dance moves, a video booth, inflatable slides, and other activities, while parents also had the chance to learn more about the product and receive a free Pampers Cruisers diaper pack.


Synergy Serves Up The U.S. Open

Synergy has a long history in the world of tennis, so it’s no surprise that when the U.S. Open rolls around, many brands and media outlets choose to partner with the agency. For this year’s tournament, ABC’s Good Morning America secured Synergy to develop a live experience in Times Square. Synergy created a colorful custom court which served as the backdrop for a special hit and giggle segment with former ATP star James Blake, GMA’s Lara Spencer,


Blue Moon Spotlights Rising Artists Through Art Bottle Series Tribute

Blue Moon Brewing Company unveiled unique works of art from 20 rising artists across the U.S. as part of a month-long celebration of its 20th anniversary at Midtown Loft & Terrace. Synergy partnered with Olson to create a Moon Lit Gallery where attendees had the opportunity to meet the artists and view their original beer bottle labels and Blue Moon’s Head Brewmaster, Keith Villa. Throughout July and August, fans will have the opportunity to vote for their favorite label by visiting Blue Moon Brewing Company on Facebook.


Ribera y Rueda Invite Wine Drinkers to ‘Si What’s Next’

Spanish winemakers from the regions of Ribera del Duero and Rueda have announced their first-ever collaborative campaign with the launch of RiberaRuedaWine.com, a dynamic and comprehensive site dedicated to the wines and an exploration of the regions. Engaging the next generation of wine consumers through digital content, a robust media campaign and trade show activation, The Si What’s Next campaign will host a mix of events throughout the United States. The campaign will take to the road with a multi-city U.S.


Pure Leaf Showcases Real Leaf Brewery with Gail Simmons at NYC Media Event

On Thursday, Pure Leaf and “Top Chef” judge and culinary expert, Gail Simmons, hosted an educational media event at Gary’s Loft to unveil the Real Leaf Brewery. Partnering with Olson, Synergy created a Signature Brand Experience to showcase and educate media on the freshness of Pure Leaf’s real leaf brewing process. Simmons demonstrated how attendees could incorporate Pure Leaf into fresh, seasonal recipes and also conducted demos with attendees. John Cheetham, Unilever’s Tea Master, incorporated interactive technology to immerse individuals in Pure Leaf’s real leaf brewing process.


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