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A “Surprise” at Marshalls

Marshalls prides itself on delivering a surprise to its consumers every time they shop, with a fresh mix of brands at amazing prices. To illustrate this, the brand and its partner agency MWWPR turned to Synergy to deliver an experience that would launch a national program: The Marshalls Surprise Box. In the center of Marshalls’ flagship Tribeca location, The Big Bang Theory star Kaley Cuoco unveiled a “surprise” for consumers — a pyramid-like structure consisting of Marshalls Surprise Boxes filled with a variety of items across multiple categories.


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