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A “Well Orchestrated” Launch

April 5, 2017

Hackensack Meridian Health (HMH), New Jersey’s most comprehensive and integrated health network, launched its new brand with a two-day celebration focused on key stakeholders: its trustees, donors and 2,500 of its executives and managers.

With a theme of “Well Orchestrated,” and held at the New Jersey Performing Arts Center in Newark, N.J., the HMH brand launch festivities commenced with a presentation and private on-stage dinner for VIP invitees, hosted by HMH co-CEO’s Robert Garrett and John Lloyd.

Day two kicked off a high-energy production, with an inspirational performance by The Late Show’s Gospel Choir. From there, attendees experienced informative, engaging presentations from HMH leadership on new positioning, the organizations initiatives and innovations, and were also given a sneak peek of the new advertising campaign.  The centerpiece of the day was appearances by three inspirational guest speakers: Dr. Zubin Damania (aka ZDoggMD) who entertained the crowd throughout the day with his brand of hip-hop influenced medical humor and musical parodies; Allison Massari, who shared her riveting, personal story about overcoming two traumatic accidents, including one where she was burned over 50% of her body; and Sir Gilbert Levine, a musical conductor who has performed all over the world and is known as the “Pope’s Maestro,” for the multiple concerts he conducted for Pope John Paul II.

Synergy provided turnkey support for the experiential brand launch celebrations, including site management, event production, interactive elements, branding and collateral materials and talent relations.

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